Snakes in Vodka?

I saw this story on the news yesterday and decided to write about it. A rattlesnake rancher in Texas thought it was a good idea to put a rattlesnake in a bottle of vodka and try to sell it as "ancient Asian elixir." The rancher surrendered to the police and is facing charges for selling liquor without a license. He could face up to a year in jail and $1,000 in fines. What are people thinking?